Deeper than
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Revolutionize how you manage your most valuable asset - your customers.
Automating Research Insights Through AI
Client: Enterprise CX Startup
Role: Consultant: Product Strategy, Design and Prototyping
Dates: 2024
Overview
I worked closely with the founder to transform their existing, manual, expert-driven research process and deliverable into an AI-enhanced solution. The project focused on automating aspects of their customer interview process and analysis, while introducing sophisticated quantitative insights by uncovering and cross-referencing recurring topics through entity recognition and sentiment analysis. The resulting prototype dramatically accelerated expert analysis, combining automated thematic highlights with an interactive, clickable experience that created a more compelling and actionable product deliverable.
My Role and Responsibilities:
I owned the complete transformation of their existing product into an AI-enhanced solution - research, design, and prototyping.
- Conducted market analysis of AI-enabled research products and interview tools to identify opportunities while preserving expert-driven insights
- Designed low-fidelity screens and prototypes to visualize automation opportunities, transforming manual processes into AI-enhanced workflows
- Created an AWS-based video processing pipeline for automated transcription and analysis
- Integrated advanced language models to generate automated summaries and thematic highlights
- Prototyped an interactive tool for analyzing and exploring sentiments and topics across interviews, from individual deep-dives to cross-interview insight discovery
- Prototyped AI-generated highlight reels showcasing key topics and sentiments, both for individual interviews and synthesized across all interviews