Organize, share and analyze all sales content on one platform
Docurated: A SaaS Sales-Enablement Platform
Client: Docurated
Role: Co-founder, Head of Product Experience
Dates: 2012-2018
As one of the original co-founders of Docurated, a SaaS sales-enablement platform, I had end-to-end ownership of the product experience and front-end web/mobile development from day one until the company's acquisition.
My Responsibilities:
- Owned the web and mobile experience through the entire lifecycle, from ideation and research to prototyping, design, development, and deployment.
- Built the product experience using Ruby on Rails, and leveraged many front-end technologies to create a great user experience across all devices.
- Developed a multi-platform mobile app for iOS and Android using the open-source Apache Cordova framework.
- Collaborated directly with large enterprise clients and their internal teams on custom integrations. Conducted research with their users, prototyped and tested solutions, and developed custom integrations and workflows tailored to their specific needs.
- Maintained a hands-on approach in research, design, and development while also hiring and managing external resources when necessary.
Key product features
Docurated provided a customizable, white-labeled platform that enabled enterprises to find, organize, share, and track the performance of their sales content, across all data stores, all within their own branded environment. The key features included:
- Visual asset management with advanced search and recommendation capabilities.
- Streamlined asset re-use and 'playbook' creating using smart templating and content clipping and reuse.
- Real-time presentation and collaboration.
- Analytics and reporting to track asset performance in deals and playbooks, providing valuable insights for optimization.